The New Word Order -- 33rd FPPTA Annual Conference
The New Word Order
Suzette Rothberg, Invesco
“Which words resonate with investors today? “Dream retirement” or “comfortable retirement”? “Financial freedom” or “financial security”? “Investment solutions” or “investment strategies”?
Invesco Consulting joined forces with the word specialists and political consulting firm, Maslansky + Partners, in an effort to help financial advisors communicate more effectively with their clients. The firm best known for shifting public opinion with phrases like “Contract with America,” “Death Tax” and “Energy Exploration” applied their unique, scientific research to investments – and this is what we learned.”